We are the
Frutival family
At Frutival, we are a proudly Mexican company with deep roots in Michoacán, a region renowned for producing the highest-quality avocados.
Our history
We began operations in 1994 as a 100% Mexican company that later evolved and adopted the name FRUTIVAL, which stands for Frutas Valerio.
We started by selling avocados in local markets within the state of Michoacán, later expanding to national markets, and eventually reaching international markets such as Central America, Canada, and the United States. Today, the company has also had a presence in other global markets including Japan, China, Singapore, the United Arab Emirates, and more.
About us
Since our beginnings, we have been committed to offering a product that not only meets but exceeds our customers’ expectations. Our dedicated team of experts works tirelessly to harvest, preserve, and pack the freshest avocados, ensuring they arrive in perfect condition to destinations around the world.
Our philosophy
At Frutival, we believe that collaboration and teamwork are the foundation for achieving great success. Every department in our company is interconnected, operating in a coordinated and efficient manner. This allows us to ensure that all our processes—from harvesting to exportation—are carried out with the highest standards of quality and safety.
Mission
To provide high-quality avocados to our customers worldwide, meeting the highest standards of quality and safety, while efficiently integrating the entire value chain, from producers and collaborators to final consumers.
Vision
To be a global leader in the avocado industry by developing cutting-edge and sustainable strategies that allow us to deliver an excellent product. Our goal is to exceed the expectations of our customers and collaborators while ensuring their complete satisfaction.
Our values
Passion
Teamwork
Loyalty
Responsibility
Respect
Honesty
Passion
Teamwork
Loyalty
Responsibility
Respect